ABOUT DAY AND NIGHT
Day and Night is one of Indonesia's local fashion brands which established on May 2012 by two sisters, Yelly Lumentu as Creative Director and Konny Lumentu as Brand Director.
Day and Night represents two side of a day. When the sun rise then comes the day, when the moon appear then comes the night.
Day and Night concept design is Ready to Wear with modern touch and unique twist by keeping it Simple, Clean and Classic.
We created a unique and distinct twist in material and design so that it will be suitable to be worn from Day to Night.
Day and Night following the existing trend and interpret it according to our style.
"We don't create trend, we create our own style".
ABOUT DAY AND NIGHT BY YELLE
Day and Night by Yelle is a premium ready to wear brand of 'Day and Night' which established by Yelly Lumentu.
Day and Night by Yelle's design concept emphasize on the classic pattern and experimental classic detail, simple shape and clean cut which different with 'Day and Night'.
Day and Night by Yelle targeted for women who prefer to look serious yet playful.
Yelly Lumentu or Yelle was born in Makassar 8th April.
Since early childhood, Yelle already have art and fashion background. Both her mother and grandmother were local seamstress and her grandfather was a street painter.
Her passion of fashion and art lead her to be 'golden needle' student during her college life in Esmod University - Jakarta in 2011.
At 2012, Yelly with her sister decided to establish 'Day and Night' as one of promising Indonesia local fashion brand.
In order to prove her dedication for fashion industry, Yelle join and participate in 'Lomba Perancang Mode by Femina Group' competition and she took 1st place in 2014.
© Day and Night 2014 - 2017. All rights reserved.